Bell & Ross launches site for iPad

Watch brand Bell & Ross proves it can keep up with the times with the launch of a special new website for iPad users.

The brand, which claims it was the first watch brand to create an iPhone application in March 2009, is planning to use this latest application to confirm its position in the rapidly expanding online market.

The specially created website provides essential Bell & Ross information in four sections. These first two sections are The Brand, which gives a background of the company and The Collections, which displays its most current designs. The latter two sections offer a list of 500 authorised retailers around the world and recent information on Bell & Ross.

The site will be available in both French and English, and those with Blackberries or iPhones can already log on to the website at bellross.com.

Bell & Ross Professional Watches

Although electronic military watches are readily available - featuring everything from GPS navigation to a barometer and altitude alarm, there is still an extremely healthy market for high-quality, mechanical pieces that have combat credentials.

In 1992, a team of designers & specialists of aircraft and space controls joined with a set project: to create watches perfectly suited to professional use. Their will: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations. Nowadays astronauts, pilots, divers and bomb disposal experts use Bell & Ross watches as tools used for their missions.

To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers men with complementary know-how. Designed for professionals who demand optimal reliability, Bell & Ross watches meet four basic principles: readability, peformance, precision & water-resistance. This technical exactness is expressed through pure lines and timeless elegance.

Bell & Ross' current watch collection features over 100 watches, offering professionals a grand choice. From the BR 01 Instrument; 'The wrist-size aircraft timepiece' to the Hydromax 11,100M which can resist pressures up to 1,110 bar - an equivalent to a depth of 11,100 metres. There is a timepiece for every professional, in the Bell & Ross range.

Bell & Ross Limited Edition BR03-92 Phantom Infiniti Watch

Infiniti, the luxury automotive brand from Japan, has announced the arrival of the Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch, engineered by the Swiss specialist watchmaker Bell & Ross.

Just 100 examples are being produced, and will be offered only through Infiniti Centres in Europe.

The launch of the exclusive timepiece, an elegant accessory for the discerning Infiniti customer and the watch collector, marks the collaboration of two brands which are synonymous across the globe with exceptional performance, craftsmanship, precision, and modern luxury.

The special edition BR03-92 Phantom Instrument has been designed by Bell & Ross to commemorate the recently revealed Infiniti FX Limited Edition performance crossover, restricted, just like the watches, to only 100 individually-numbered examples worldwide. However, such has been the extensive demand prior to the release of the watch, that only a handful remain.

The parallels from the fusion of Infiniti and Bell & Ross are clearly evident in the appearance of the piece. The black carbon powder finish, which encapsulates the 42 mm case, resembles the graphite finish applied to many exterior parts of the Infiniti FX Limited Edition and is just as beautifully-crafted. The galvanic black dial has a seconds hand provided with a distinct purple coating, the color symbolizing Infiniti’s brand identity and reflected everywhere - from the instruments of the Infiniti car to furnishings inside the Infiniti Centre. The numerals and indexes have been given a photo-luminescent finish to guarantee optimal night visibility. The dial is protected by an anti-reflection sapphire crystal.

The screw-down case-back of every Bell & Ross limited edition watch reveals the engraving of the Infiniti signature and an individual number. The timepiece is 100-meter water-resistant.

The heart of the timepiece is automatic mechanical movement - ETA 2982. Besides traditional hours, minutes and seconds, it animated the date function with quick correction.

The Bell & Ross watch is presented on heavy-duty synthetic black fabric or rubber strap.